Hiya Toys (海雅玩具） is a Chinese collectible-figure maker founded in 2009 and headquartered in Shanghai. Its licensed lines span Godzilla and the MonsterVerse, Alien, Predator and RoboCop, and its EXQUISITE BASIC Series is the entry-level 1/12 line — Eren Yeager from Attack on Titan is its newest addition.

Hiya Toys Eren Yeager 1/12 Survey Corps figure

The figure

At approximately 15 cm, Eren wears the Survey Corps uniform from the anime’s first three seasons — cropped brown jacket, white trousers, and the Survey Corps emblems on the back and shoulder. Two interchangeable faces cover an intense look and a more relaxed one.

The ODM Gear is the centerpiece: a waist-mounted unit with connecting cables, two blades, four wires and two effect parts, plus a display stand for airborne poses. A tailored cloth Survey Corps cloak adds a second display option, and the set rounds out with eight hand parts and a loaf of bread for quieter shelf moments.

Hiya Toys Eren Yeager ODM Gear and accessories

Availability

HIYA Toys lists Eren Yeager at $79.99, with release set for Q4 2027; the US tariff-included price is $95.99 and the Japan price is ¥14,000 (tax excluded). Retailer Kowkis lists a pre-sale at $79.58. One retailer, Kaioland, lists Q1 2028 at €99.90 — that differs from the manufacturer-side Q4 2027 date, so treat Q4 2027 as the working date. No pre-order cutoff has been announced; this post will be updated when one is. For US customers, HIYA notes the Eren and Levi figures will be available only at GameStop. Product photography via HIYA Toys.

Why it matters

A 1/12 Eren with full ODM Gear, a cloth cloak and a stand at $79.99 lands in the accessible end of licensed anime figures — the bread is the kind of small, character-specific extra that makes the set feel considered rather than generic. Paired with the Levi figure (EBA0449), it gives collectors the start of a Survey Corps shelf at a consistent scale and price.